Case Study:
X-15 Data Systems
Logo Redesign
The existing X-15 branding was dated. Since X-15 works in the government sector, a more futuristic rendition that focused more on technological might worked best.
Product Brand Redesign
Their data program, Aries also needed some adjustment after addressing the main X-15 brand. The typography was too simplistic and didn't come across as high-tech to me. I reworked the ram's profile to a new head-on view and developed a custom, more futuristic word mark.